Digital Marketing and SEO

Course Overview

The aim of this course is to make students able to gain employable skills and hands on practice for the areas relevant to Digital Marketing & SEO. This specialized course covers several aspects of Digital marketing & SEO such as: Marketing communication strategies & practices, e-business strategies, Search Engine Optimization, Social Media Marketing, Content Development, Google Analytics, Facebook analytics, understanding of YouTube marketing, blog and configuring and running different online stores.

DIGITAL MARKETING FOR ALL Digital Marketing SEO Marketing strategy E-commerce Google Analytics.

What is the Target Audience?

Students having Intermediate (ICS/Pre-Eng.) or Higher degree want to learn Digital Marketing from a recognize platform.
Non-Degree holders who want to learn highly employable skills in Digital Marketing
Students/Professional who want to improve their skills in Search Engine Optimization, Social Media Marketing and Google Analytics.
For those who have thrust for self-growth and those who are job creators and want to become successful entrepreneurs.

Why choose us?

Why choose us?

In this course you will gain hands on understanding of the standard digital marketing practice such as: search engine optimization, social media marketing, content marketing, email marketing & search engine marketing. Furthermore, you will learn significant use of freelance market places as well.

Grab a lot of clients as a freelancer
Boost your professionalism
Kick start your own setup as a visionary entrepreneur

Pre-Requisites

Basic Computer Skills
Familiarity with social media
Analytical skills
Basic understanding of marketing principles
Good communication skills
Writing skills

Week 01 (Computer Literacy)

LU 01: Orientation & Introduction

LU 02: Computer Basics (hardware & software)

LU 03: Email Handling

LU 04: Introduction to Digital Marketing

LU 05: Microsoft Office(Word, Excel & PowerPoint)

LU 06: Introduction to E-commerce

Week 02-04 (Deep Dive in Digital Marketing)

LU 01: What Are Keywords, Types of Keywords, Trends Monitoring and Rising Keywords as per your business/services category using Google Trends.

LU 02: Find out the keyword popularity according to region in Google Trends.

LU 03: How to write effective title, meta description and meta keywords.

LU 04: Learning CTR- Click through rate.

Week 05-08 (Search Engine Optimization)

LU 01: Introduction to SEO and its applications

LU 02: Html tags and its association with SEO

LU 03: Anatomy of a SEO friendly websites

LU 04: Getting into Off page & On page SEO

LU 05: Understanding and creating internal links URL/permalinks

Week 09-10 (Google Ads SME)

LU 01: Creating Ad Groups

LU 02: Researching and identifying keywords and keyword phrases

LU 03: Discussing negative keywords

LU 04: Aligning keywords with ad groups

Week 11-14 (BSocail Media Marketing))

LU 01: Introduction to social media and social media marketing

LU 02: Understanding the fundamentals of Facebook analytics

LU 03: Doing campaign analytics and understanding differences between reach, engagement & impression

LU 04: Introduction to YouTube marketing

week 15-16 (Freelancing)

LU 01: Sign up as a freelancer at different platforms

LU 02: Create an effective profile on freelance platforms

LU 03: Search the right projects

Week 17- (Google Analytic)

LU 01: Introduction to Google Analytics

LU 02: Implementation of google ads linking with google analytics

LU 03: Google Analytics data collection

Week 18-22 (WordPress)

LU 01: Introduction to Word Press and why to opt Word Press

LU 02: Installation of Word Press on your own Hosting

LU 03: Learning customization of the installed theme

LU 04: Plugins and Installation of customized themes

Week 23-26 (internship)

English Communication Skills

Freelancing
Work Ethics
4. Fiqar-e-Iqbal
Soft Skills

5.1 Personality Development

5.2 CV making and Interview Skills

5.3 Communication Skills

5.4 Presentation Skills

5.5 Teamwork

5.6 Sress management

5.7 Time management